For this project my partner and I created a moving kit that families can use with their children to help with their stresses of moving houses.
This campaign includes several aspects to the user journey, starting with posters, billboards and social media advertising to engage the audience. Next it goes to the audience finding out more about this through the website, leading them to the kit, ordering and receiving the kit from here. This kit includes a brochure, and a pack of activity cards which the children can use with their parents, giving them activities to do in order to help them feel involved in the moving process. The cards are split into three different stages, ‘before’, ‘during’ and ‘after’ the move, to allow them to be used throughout the whole moving process. The box that contains the kit also doubles as a playhouse that the children can decorate themselves with the stickers and pens provided.
(Illustrations shown are created by myself).
Mini Movers, Cards (Mockup in Context), Helping Children Move Houses (2023)
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Mini Movers, Digital & Physical Advertising, Helping Children Move Houses (2023)
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Mini Movers, Website & Brochure, Helping Children Move Houses (2023)
