For this project my partner and I were tasked to create a hypothetical rebrand for Zealandia, Te Māra a Tāne, which gives their brand a new energy so current and lapsed customers are encouraged to visit / revisit the sanctuary, as well as attracting new audiences. We proposed a rebrand which highlights the sense of discovery that can be experienced while at Zealandia. The audience we proposed that for this strategy were, nature lovers, families with young children, and young adults, all around Wellington. Looking at these audiences, we discovered their common needs and put these into three key words which we believe represent discovery, EXPLORE, LEARN, and CONNECT.
From this we created several aspects which aid in audience engagement, which would allow for repeating visitors and new audiences.
- Poster and social media advertisements
- Website
- An interactive look & find game
From this we created several aspects which aid in audience engagement, which would allow for repeating visitors and new audiences.
- Poster and social media advertisements
- Website
- An interactive look & find game
Zealandia, Te Māra a Tāne, Advertisement, Rebrand Concept (2024)
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Zealandia, Te Māra a Tāne, Website, Rebrand Concept (2024)
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Zealandia, Te Māra a Tāne, Advertisement, Rebrand Concept (2024)
